“Read this book! Then evolve your portfolio to secure your finances for the future.”

– John Nofsinger, PhD, author of Investment Madness, The Psychology of Investing, and the college textbook, Investments: Analysis and Behavior


“Dr. Kim has provided us with a great explanation of how mutual funds work, offers important caveats about relying on these funds and suggests an interesting investment alternative. In addition, this is great fun to read!”

– Annette Poulsen, PhD, former Chief Economist, U.S. Securities and Exchange Commission; Professor of Finance, University of Georgia


“A leading expert on the financial behavior of consumers, Dr. Kim has written a clear expose on the tricks used by many mutual funds to convince naive consumers to buy their overpriced, underperforming investment vehicles.”

– Lewis Mandell, PhD, developer of the financial literacy survey for the Jump$tart Coalition for Personal Financial Literacy; former Professor of Finance, University of Washington and the State University of New York


“This book is both entertaining and highly relevant for individual investors.”

– Erik Lie, PhD, TIME magazine's 100 most influential people in the world in 2007 for his contributions to uncovering options backdating scandals; Professor of Finance, University of Iowa


“Given that mutual funds are normally thought to be useful investments, this book casts a critical light on them and promotes investor awareness. A very important contribution.” 

– Dennis McLeavey, DBA, former Vice President, CFA Institute; Faculty Adviser, Ram Fund, University of Rhode Island